Fabulously gritty advertising campaign for Nike by Chris Welsby.
We love a bit of multi-talented Chris Welsby. He’s currently a designer and art director over at Wieden + Kennedy. Chris has produced some really top stuff for Prada and Honda recently, but we were really taken by the ‘Make it Count’ campaign for Nike.
About the Nike campaign from Chris: “The Nike Make It Count campaign showcased the pledges of key British athletes for the forthcoming year. The campaign launched at the start of January 2012 and aimed to get people excited about the prospects of the year ahead. The work was exhibited at Nike 1948 store in London and was accompanied by an exhibition catalogue.”